If you’re reading this, you’re probably tired of:

• Big launches

• “value” posting 24/7 on social media

• and churning out new lead magnets every week...

...all just to hear, we're checking out some other options right now"... and then never hear from prospects again.

And you despise feeling  like your social media is in charge, because every time you don’t post, you’re falling behind and being forgotten.

What if you could permanently step off the content treadmill… and build a calm, consistent and fun system for getting better clients than you’ve ever had before?

One that works for you while you sleep, and frees up your time to focus on the real work.

I had a prospective client who had been interested in working with me.

We had spoken...

But then they had ghosted me for months.

I chased them, feeling my authority and status get weaker and weaker each time...

I wrote a short book (in under a week).

...Then I sent it to the client who'd been ghosting me saying, "I thought you might like a sneak preview of my new book..."

Instead of me chasing them...

They started chasing me down to work with me instead!

Precisely because AI is here! 

AI is taking up more space, attention and trust in the marketplace. 

It creates rapidly generated content, that’s full of facts, steps and information that lets anyone know anything in seconds.

But what AI doesn’t do is create personal relationships.

Whereas a short book acts as both a filter and a relationship-creating doorway for high-trust clients to get to know you as a person. It frames your personal story, experience and knowledge as a unique prize that they come to value deeply. All while stopping the “freebie-seeker” trap for good.

Here’s why books work better than social media content treadmills, free lead magnet or webinar funnels, and hustle-driven marketing:

• Grow a list of buyers, not freebie collectors. A short book builds a list of paying customers, which means they are 16x more likely to purchase your services than people who sign up for free shit.
  
  
  

• Books create invested, focused relationships. The quality of attention from a book reader is far stronger than a social newsfeed scroller. That attention + your book = natural trust, familiarity, and education in you and what makes you different.
  
  
  

• You own your audience (NOT Meta, or Elon, or Google). Your book is a long-term asset, not just another piece of content hosted on and lost to algorithms. And the list of buyers becomes an email list that you own forever.
  
  
  

• A good book lives for years. On devices, on bookshelves, in inboxes, and in your readers’ minds. Most social posts disappear in hours (if not minutes).
  
  
  

• A book presells for you. A compelling book buys you a profound level of attention, which gives you space to answer your prospects’ biggest objections. And a book lets you do it in a more upfront and ethically transparent way than any other medium I know of.
  
  
  

• It helps you avoid burnout. I learned this the hard way when I burned out as CMO of an agency in February 2025: chasing platforms and algorithms leads to exhaustion. A book is simple, scalable, and frees you from the intense pressure to “feed the content machine.”
  
  
  

• Instant authority & positioning. Most experts post. Few have turned their expertise into a fascinating articulation of their most exciting ideas. Let alone written them down and turned that into a book.

Sound good? Then let’s dive into specifically…

At the end of this fun, live implementation call with me, you’ll come away with:

• An ideal-client-getting big idea for your book. This is a simple 1–2 line “book hook” that will make your book both emotionally and intellectually irresistible for the right readers (aka, your future best-ever clients).
  
  
  

• A signature story. Ever feel like people glaze over when you talk about what you do? Or that you sound like everyone else out there? Use this framework to communicate the core value of what you do in under 10 seconds.
  
  
  

• A visual book outline. Together, we’ll cover the core of what your unique clientgetting book will include, and map it out in a visual diagram that’s way less terrifying to have to sit down and “just write a book, duh.”
  
  
  

• A named, teachable framework: We’ll turn your expertise into a clear, elegant, highly-desirable framework so your book (and other offers) stand out.
  
  
  

• A working title & subtitle that sells the book on it’s own. You’ll be ready to test what pulls in your ideal audience. And you’ll have a bunch of other ideas to see what works best.
  
  
  

• A “teach-not-write” plan for a fast first draft. This is how I’m getting the first draft of my next book done quickly (while being paid to do it).
  
  
  

• The 4-step, “simple-not-complex” funnel to sell a bunch of copies of your book. A checklist and action plan to turn your book into income, a list of excited customers, and a full client-getting system.
  
  
  

• A full workbook. You can return to this to rapidly ideate, outline and prepare to write as many books as you want, anytime you want in the future.

This Workshop is Only For You If…

• You’re a creative-minded entrepreneur who values connection and authenticity, and you want less stress, burnout, and “ick” in your marketing.
  
  
  

• You want marketing and sales to feel ethically aligned and effective.
  
  
  

• You already have a real, proven offer or expertise (even if your message feels scattered right now).
  
  
  

• You’re ready to create your first short, skimmable, useful book, and you’re not fixed on writing a “magnum opus” containing everything you know on a topic.
  
  
  

• You’re done with chasing shiny objects. You want a proven, simple, time-tested system: An approach to offer your ideal clients a short, helpful book, and then send one truthful, interesting email a day (or 3x a week minimum), even if you’re not currently sure what to say.
  
  
  

• You prefer making sales by being helpful and transparent upfront, then letting people make the right decision once they’re fully educated about what you do.
  
  
  

• You can commit two focused hours to plan, outline, and start writing on Wednesday 24th September, and you’re happy to ship and discover by co-creating with your customers (instead of trying to get it perfect in isolation, and risking never publishing).
  
  
  

• You’re already getting clients (ideally at 6-figures/year) or have clear proof you can help people with your approach. You want an asset and system to pre-frame your methodology, so you can speak with more people who are already aligned and excited about your work.
  
  
  

• You want a workshop where you implement and get stuff done, not just “consume more info.”
  
  
  

• You’re happy to get your book out there with your own infrastructure so you control the process and own the list of buyers. This is not an approach aimed at getting a traditional agent, publishing deal, or hitting the bestseller lists.
  
  
  

Please Do Not Attend This Workshop If…

• You don’t have a business, offer or expertise yet (or don’t know who you help, have no repeatable method, or no proof you can help people). This isn’t a workshop that will help you “get started” building a business or becoming an expert.

• You're a “LinkedIn bro” who is looking to cynically use, manipulate or invent personal details transactionally, in a simulacrum of authenticity but without being authentic.
  
  
  

• You want to write a memoir or “everything I know” book. This is for short, practically invaluable client-getting books.
  
  
  

• You refuse to write or email. We will make both of these things fast, fun, and doable. But you’ll need to work with words and send simple, authentic emails.
  
  
  

• You’re seeking guarantees or conversion promises. This is a workshop for using best-practices to create assets, clarity, and structure. There are no performance guarantees.
  
  

You can’t attend live or spare two focused hours to work along with the replay soon after. This is an outcome-based event.

Date: Wednesday, 24th September
Time: 4pm UK time (BST)
Format: Live on Zoom (with interactive implementation, live feedback, Q&A, and replay)
Length: 2 hours on a live focused, practical, interactive session (that’s also fun!)
Price: £5 (covers the live workshop and all materials)

You’ll get:

• Live step-by-step implementation
  
  
  

• Feedback on your work
  
  
  

• Downloadable worksheet that’s yours to keep
  
  
  

• Access to the replay (so you can revisit or catch up anytime)

Can’t make it live? Or want feedback after you’ve had time to digest?

No problem. 

You’ll have access to the replay, and you’re welcome to email your book hook, outline, or framework for my personal review and suggestions within three days of the workshop at no extra cost.

I’ll respond as soon as I’m able.

Questions?

What if I can’t attend live?

No worries! You’ll get access to the replay, and you can still send me your work for feedback by email (within 3 days after the session). I’ll reply with suggestions as soon as I can.

Do I need to have an idea for my book already?

Nope! We’ll start from scratch, and you’ll leave with a title, hook, outline, and the right next steps, even if you feel unclear right now.

Is this for me if I’ve never written a book before?

Yes! This is designed for first-time authors and experts who want a client-getting book.

Will you cover how to finish the book after the workshop?

You’ll leave with a clear visual outline & framework, and fast-first-draft plan. If you want more support, I’ll share how you can work with me for ongoing help.

How is this different from free lead magnet or “authority book” workshops?

We are not going to crank out free lead magnets or freebies. We are going to begin the process of building your next (or first) real business asset: a short book that pre-sells and attracts your best-ever clients, with practical, proven steps.

...And get your step-by-step plan to attract clients with it before even starting your first draft?

Click "Save My Seat" below to join us